Guest experiences are overlooked.
I have noticed far too many food and beverage venues only showing them, and only them.
There is so much more to showing off your own venue. Show the guests what they can see while they visit you.
The guest experience starts before they arrive.
A nice interior is expected, lets face it.
The experience as a whole is what makes people book, and come back.
If you’re marketing your hospitality properly, you’re not selling:
A bed
A bathroom
A kitchen
A 2 for 1 cocktail
You’re selling what happens outside the front door.
The people
The views
The local area
The gift shop next door
That’s what makes the experience as a whole more memorable.
Show what your guests are going to see. A view from the morning walk looking out to the harbour.
Don’t waste your energy trying to sell a seat or a discount.
Sell the area you’re located in.
People don’t book stays for a side table.
They book for how it feels to be there.
The coffee spot you recommended.
The small gift shop they found because you mentioned it.
Show off the surrounding areas. It’s a gold mine.
That’s what sticks.
If the surrounding experience is strong, the streets, the views, the local businesses, the atmosphere, your venue becomes part of the bigger story.
Obviously, make the room look good, don’t neglect it.
But do sell the experience around it.
Need help marketing your location? Contact me to see if i can help your business.
