Guest experiences are overlooked.

Lately i have noticed far too many food and beverage venues only showing them, and them only. There is so much more to showing off your story and attracting customers.

The guest experience starts before they arrive.

A nice interior is expected, lets face it.

The experience as a whole is what makes people book, and come back.

If you’re marketing your hospitality properly, you’re not selling:

• A bed

• A bathroom

• A kitchen

• A 2 for 1 cocktail

You’re selling what happens outside the front door.

• The people

• The views

• The local area

• The gift shop next door

That’s what makes the experience as a whole more memorable.

Show what your guests are going to see. A view from the window looking out at 7am.

Don’t waste your energy trying to sell a seat or a discount.

Sell the area.

People don’t book stays for a side table. They book for how it feels to be there. The coffee spot you recommended. The small gift shop they found because you mentioned it.

Show off the surrounding areas. While the men play golf, the girls can enjoy your venue. It’s a win, win.

That’s what sticks.

If the surrounding experience is strong, the streets, the views, the local businesses, the atmosphere, your venue becomes part of the bigger story.

Obviously, make the room good.

But sell the experience around it.